Today's Evil Beet Gossip

Perhaps Perez Hilton Should Go to Business School

Perez launched a new service on Wednesday: Gossip on the Go, where you can pay $5/month to use your cell phone minutes to hear Perez call and tell you about news that he’s going to report on his blog like 20 minutes later.

There are a few kinks in this business plan, and even the loyal readers of his site managed to figure them out.

Namely: no one’s going to pay shit for something they can get for free.

On the other hand, it probably costs him very little to do, so if anyone’s stupid enough to sign up, it’s all profit. But I think the (predictable!) backlash he’s getting from it cancels out any pecuniary gain. After his Hot Topic fiasco, he should have waited a little while before launching another dubious business enterprise.

28 CommentsLeave a comment

  • Dear Perez,

    Please take a marketing course. What you are doing right now with your “clothing line” and your potential “record label” is called “over saturation of brand”. And by taking free material and repurposing it for profit in a way that brings zero new benefit to your “customers”, it is what we in the business like to call “being a stupid douchebag”. Never, ever try to gouge your loyal fans because once they’ve been offended and leave you, your “empire” will crumble quicker than your self restraint to not eat that donut.

    Sincerely, Roma

    p.s. I felt like I had to use a lot of “air quotes” for clarity because I wasn’t sure you would understand my “message” without a picture of a penis attached.

  • I dunno. This is one of those situations in which I pretty much blame the douchetards who’d actually sign up for a service like this.

  • Good one Roma!
    Along with the childish penis drawings,
    are the ones of celebs urinating.
    I think Perez is really 12 years old and is just completing 6th grade.
    His clothing line looks like something WalMart threw in a dumpster.

  • I rarely read his comments anymore since they seem to all worship him. He blocked me from commenting months ago. But WOW. People are definitely against this. I suppose there are some 15 year olds who must hear his voice. Thanks for posting this Beet.

  • I think Perez can be funny. I don’t understand why you all have such a huge problem with him. How many of you guys know him personally? I don’t …but then I’m not bashing him left and right.
    Who cares? If you don’t want to hear Perez on your telephone line then you can avoid subscribing to the service.

  • Just forming and expressing opinions, he’s gonna be ok don’t get hurt over it. I read in the LAist that he sells his ad spots for 50,000 a pop. Although he will never shake the desperate and sad fiasco that was Hot Topic.

  • I never could watch any of his videos. Once he started whining, “Hey, y’all! It’s me! Perez,” I’d start grinding my teeth, something I stopped doing years ago. The thought of him calling me, actually having my phone number makes me want to snap off a molar.

  • ‘Namely: no one’s going to pay shit for something they can get for free.’

    Four words: Water, sex, advice and a work-out

  • I found this website about a month ago was always on Perez.com but now I’m like..Damn Perez sure is late w/ all his info! I read news here 1st . I love Evil! Now I just view his word 4 word articles and pic 1 hr later and LOL.

  • WOW. Chick, I found your blog THROUGH Perezhilton.com.

    Dont get me wrong, im not like a gung ho Perez fan, but it seems to me that you may just be jealous. He posts blogs everyday and people know who he is, whether they like him or not. He meets people, and has a life. Who are you? Where has your blogging taken you?

    what’s your name?
    YOUR NOT THAT COOL.

  • Way to go Jennifer! I am tired of all the bashing on here unless it relates to Paris Hilton, Katie Holmes or Nicole Ritchie.

  • I actually found the Beet through Perez’s site as well – but then I stopped reading his, cause it sucks and the Evil Beet is better. And Jennifer – you think the Beet is jealous?? Boo on you!

  • I’m w/ Antisocialite-I have nothing against Perez & find him funny from time to time. If you don’t want to heard/read/whatever about him, don’t go to his site then! It’s just that easy. I found this site thru Perez also, so he must be good for something! :)

    If you hate him, don’t talk about him-that’s the biggest form of flattery!

  • Well, actually, I’m w/ Antisocialite’s first comment, not so much the 2nd.

    And Jennifer-Evil Beet’s name is Sasha. She’s awesome. And she’ll kick your sorry ass.

    Love you, Beet :)

  • Who was it that said that Beet reports things before Perez? Because I read earlier this morning on Perez that Jamie Lynn’s kids name is Maddie, and just now returned to EvilBeet to see if maybe, just maybe I was wrong about this blog, but I’m not. REALLY, i dont care about any of this shit. Let’s all move on and get our own lives. Pretty much anyone who blogs about celebrities is lame, i mean, get a life.

    lets just move on.

    and whatev.

    I still like Perez better. :)

    Hes Gay a licious.

  • Well, I love this joint. The material has been kinda lame as fuck lately, but it doesn’t really have anything to do with you, Beet. I cannot stand Perez’s fat fuckin ass though. He’s not funny, he’s conceded as shit, he’s obliviously blind when he calls other people fat, and dude’s a total douche nozzle. I Beet it numerous times daily, and I wouldn’t have it any other way :P

  • I would love to bend Beet over my leg and smack her ass. Not so with Perez Hilton.

    I have spoken.

  • beet, it’s great that you’re providing readers with a variety of sources to get our gossip from…however, it’s really not classy to bash another blogger like yourself. it’d be like a journalist bashing another journalist in a newspaper..it looks pathetic.

    anyway, keep up with your good work but if you’re going to continue to bash perez (and i’m not in love with him or any sort of die hard fan) please just own up to it, quit saying “i try to avoid talking about perez” when it seems like you bring him up at any chance that you get.