Today's Evil Beet Gossip

A Surefire Hit!

Sigh.

MTV has greenlit six episodes of a show called Bromance, which will apparently feature Brody Jenner selecting a new member of his “entourage” from a pool of contestants.

This group of “regular guys” will compete in challenges, like skydiving and dealing with the paparazzi, to win Brody’s heart and join his crew.

Along the way, contestants will be whittled down via “Hot Tub Elimination Ceremonies” after which rejected “bros” will be asked to leave the bachelor pad dripping wet in a swimsuit, luggage in hand. Contestants also will have shots at a “group date” and “alone time” with Jenner in every episode.

OMG.

Is it April Fool’s Day again? Did I miss something? Did MTV seriously give this thing the go-ahead? It’s not possible.

How many chances are you going to give this guy, MTV? I know he’s all buddy-buddy with your producers, but he can’t carry a series. He’s demonstrated that again and again. And this premise would be weak even if it were a Brad Pitt vehicle — Exactly who is your target demo? The young female demo has no attention span for guy-on-guy drama and the young male demo’s gonna think the whole premise is totally gay (which it is) — but with Brody Jenner at the helm?

MTV may tape six episodes, but I guaran-fucking-tee you they won’t all air.

16 CommentsLeave a comment

  • oh hell yah. that is the funniest sounding pitch (complete with title) that I’ve heard all day!

  • Stupid idea. He should just do webcam webisodes involving him, a tub of crisco, and random produce.

  • Sheesh. I thought you were being sarcastic beet. :(

    The Hollywood Reporter/Reuters story adds this hilarious hail-mary by Liz Gateley… “Brody is the perfect fit for this concept; he is the type of guy everyone wants to hang out with.”

    Hehehe… uh, no, ma’am.

  • Brody Jenner is not a tool. He is the apparatus used to flush the vaginal canal with fluid, sometimes scented with floral scents.

    The word “bromance” makes my girly parts shrink up into my body. His ilk make me throw up a little.

  • Hmm, maybe MTV realizes that more people watch Bravo and want to jump on the wagon. Being gay, I can’t wait to see it for the eye candy.

  • this could possibly be one of the most urgent grabs at keeping someones “fame” that i have ever seen.

    What is jenner even famous for? besides the fact that his dad was an olympic gold medalist and he is the step brother of kim kar?? clearly the hills has made his “fame” grow but really enough for his own show?

    MTV are clearly loosing it